Beat Mainstream Media in Small Niches
Everything you need to start
locally and expand
Its easier now than ever before.
Identifying a Niche Market
Here are a couple of examples of the strategy. Use them as a guide to assess your situation, take inventory of your resources and make a list of whatever you are missing. Then, make your own strategy and get started with your Collab group without procrastination. The aggressive expansion of YouTube started in 2012, so very week that passes you by makes it harder to succeed.
Example 1: A Korean can acquire a loyal audience and beat the mainstream media magnates with a good bilingual channel that appeals to the market niche of 18-25 year old Koreans looking for fun in Los Angeles. The Collab group will have vloggers to communicate with an expanding network of friends. Once they capture a good segment of that market niche, they can expand (through alliances) to other geographic areas with dense Korean populations such as New York, Toronto, etc. They can also form alliances with culture trend-setters in Seoul and keep on creating hot, new content for their videos.
Example 2: A bilingual show that appeals to beauty, health and fitness oriented Latinos, 35-75 years old residing in Los Angeles. Similarly, this channel may expand to other circles and also create cultural alliances throughout the world and produce cutting edge programming.
